The Nigeria Union of Journalists (NUJ), FCT Council, in collaboration with Lifestyle Hues and the Adobe Express Team, on Monday trained 100 Abuja-based journalists on digital media and content creation skills.
The participants were drawn from public and private media organisations across the Federal Capital Territory (FCT).
Declaring the one-day capacity-building training open, Chairman of the NUJ FCT Council, Ms Grace Ike, reiterated the council’s commitment to empowering media practitioners through continuous learning, innovation and exposure to global best practices.
“I believe this training is one of many steps we are taking to ensure that our members remain competitive, relevant and impactful.
“The media landscape has evolved and the way we present information must also adapt, this is why trainings like these are not just necessary but essential,” she said.
Ike noted that the ability to design compelling visuals, edit multimedia content and present stories in engaging formats had become a core part of modern journalism.
According to her, tools such as Adobe Express are critical instruments for effective communication in the digital age.
“The NUJ FCT remains committed to building the capacity of our members through continuous learning, innovation and exposure to global best practices,” she added.
She commended the management of Lifestyle Hues and the Adobe Express Team for the partnership and willingness to share their expertise.
The NUJ chairman also urged participants to take full advantage of the opportunity by paying attention, asking questions and applying the knowledge gained in their various newsrooms and platforms.
In her presentation, the training facilitator, Mrs Ayodotun Akinfenwa of Lifestyle Hues, said the initiative was aimed at supporting professionals in the media community.
“Journalists, like everybody else, need to understand how to create designs, announcements, presentations and content in the course of their work.
“Tools like these help them to be independent and enhance their productivity as journalists and media professionals,” she said.
Akinfenwa explained that Adobe Express tools could significantly boost the productivity of journalists, content creators, business owners and other professionals operating in the digital space.
“Journalists need these tools because if you are not online or showing up online, it is almost as if you are not doing anything.
“People who are not putting out their content or showing up online often miss opportunities, even when they have more experience and knowledge,” she said.
Highlighting the importance of the training, Akinfenwa said effective communication and timely dissemination of information were essential to societal development.
She noted that digital tools would enable journalists and content creators to produce and distribute information more quickly and effectively for public consumption.
According to her, faster and more effective information dissemination would contribute to the smooth functioning of society and the economy.
Some participants described the training as a welcome development and called for more capacity-building opportunities for journalists.
Emiene Odaudu told the News Agency of Nigeria, (NAN) that the training would help journalists create good content for online consumption.
She said with the fast pace the digital space was evolving, journalists need such training to keep up with the fast evolving digital space. (NAN)
