The Nigeria Communications Commission (NCC) and the National Broadcasting Commission (NBC) are putting parameters in place to ensure a smooth transition to digital broadcasting across the country.
Mr. Charles Ebuebu, the Director-General of the NBC, made this known Thursday, at a joint press conference on Digital Switch Over (DSO) held in Abuja.
Ebuebu stated that the partnership was aimed to achieve the benefits of DSO for the country, Nigeria, pointing out that “the collaboration marks a strategic alliance and a unified effort to ensure a smooth transition to digital broadcasting”.
He assured that “the funds allocated to the project would be carefully managed to ensure each component of the DSO ecosystem significantly contributes to realizing impactful digital dividends for the nation”.
The NBC boss further emphasised that the DSO project is a catalyst for Nigeria’s media and socio-economic transformation and advised the stakeholders to embrace it wholeheartely.
According to him, it is expected to create substantial job opportunities, drive economic growth, and expand the industry.
“The implementation of precise and comprehensive audience measurement will also enhance marketing efforts and improve content quality.
“Together, we are building a brighter future where every Nigerian will benefit from superior broadcast quality, enriched educational content, and expanded opportunities for creativity and innovation,” the NBC boss stressed.